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Salty Sister - Marketing Flyers

Monday, 31 August 2020 19:32
Published in Blog
The Salty Sister expands her reach  ... cruises for Salty Seniors!
A well designed flyer with photos is a very effective way to pique the interest of customers.  Marketing Flyers can be used to get the word out on what you do, promote a new product, announce a sale or special event, and also to spread the word on new offerings. The main message of the flyers for Salty Sister is to give customers a feel for the cruises/what the experience will be like and how to connect in order to book your cruise! The photos certainly grab your eye and are enticing visuals that make you want to experience a day on the water in Charleston, SC. Although some flyers need to include more information and details, the photos work well for Salty Sister to tell the story of what the cruises feel and look like ... and what you will be experiencing.  Working closely with Beth, the owner of Salty Sister, I designed these marketing flyers to be distributed around Charleston and in specific venues depending on the content. The first designed for customers of any age and a second one designed based on a new cruise offering for the older generation. 

Yes, Salty Sister is now offering cruises specialized for seniors! The new flyers can be placed in retirement communities, senior workout facilities and senior living apartments. A flyer is only going to bring in new business if it is distributed appropriately to the right places and the right audience.  As Salty Sister says on the website, "You’re never too old for a boat ride! We especially enjoy our beloved seniors and we take an easy, breezy nautical route for this age group.” 
 Even with social media marketing and a website, what can often work best for many people is having something right in front of them that they can stick on the fridge or keep handy as a reminder. The flyer includes the website address, social media icons and contact details giving every opportunity for customers to read more about Salty Sister and connect. 
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