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Logo Upgrade for Knox Marine

Sunday, 23 February 2020 21:45
Published in Blog
Do you need a logo refresh or upgrade? Let's talk! 

Logo services at Left Hand Graphic Design encompass more than just a brand new logo. Have you been in business for a while, using a logo that you like? Maybe you just need an update for this new year - or a refresh with a look that is a bit more contemporary? Or, maybe you need versions of your logo that you don’t have any longer? Or even your current logo in version sizes that can fit easily into social media applications?
One of my clients - Knox Marine, has a great logo, but realized they didn’t have the original vector version and only had some small, low resolution logo files. They contacted me to redraw the original logo and provide a vector eps in both black & white and in color. It was important for them to have logo versions that would print cleanly and could easily be resized for different marketing pieces. This logo upgrade required a design redo, but I had all of the elements to make it happen.
I took one of the low res jpg logos and began the process by redrawing the boat. Then I added the original business name font and found another font to update the bottom portion of the logo. I tweaked the layout a bit to center the type. Next, I picked out some Pantone colors for them to use going forward and provided the files they could use for different applications: a jpg, a transparent png, a PDF and the original eps. If there are other files they will need, I can add those to the group later on. 
Knox Marine now has all of the files they need for printing high res versions of their logo and sizing the logo to fit their needs.