Berkeley Outdoor Life Logo 

VISIT www.berkeleyoutdoorlife.com

Berkeley Outdoor Life is an adventurous new project of the Berkeley Soil & Water Conservation District / BSWCD

The plan includes four elements:

– Berkeley Blueways
– Berkeley Bikeways
– Berkeley Walkways 
– Berkeley Gameways

Once completed, the program will have 20 Walkways, 16 Bikeways and about a dozen Gameways. The Blueways is already fully developed. 

“Find Your Family Adventure” in beautiful Berkeley County. You can browse the website to find the level and type of activity that you’re looking for – while viewing gorgeous photos of the area. 

My thanks to Scott Lynch, of BLAZE, LLC who hired me to create a logo for the dynamic and ingenious website he is developing for the program.  Scott always brings a lot of energy to a project and his enthusiasm is encouraging and inspiring.  Communication is key to completing a design in a timely and successful manner and Scott makes sure to keep the lines open. His feedback and appreciation helps me move easily from drafts to a finished graphic. Always a pleasure, Scott! You can visit his website here:

www.BlazeThatTrail.com

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Robbins Construction Group in Charleston, SC found me online and got in touch …

Robbins Construction Group is another rising-star business in the Charleston area.  I had the pleasure of doing a a number of projects for them and hope to continue to do more as their business expands. Robbins Construction Group, through its design-build process, provides a single source responsibility. Commercial Design/Build is a system of contracting in which one entity manages both the architecture, engineering and construction under one contract. In the design-build system, the architect and contractor work together as a team. 

Derek Robbins, the President/CEO, contacted me because he needed some fine-tuning on his logo and was also interested in getting business cards. The “R” is not my creation, but gave me a good starting point and a color palette to work with. Derek needed consistency for his colors and had no actual color set. He also had prepared some initial layouts for his business cards, so there was no guessing on what he wanted. Derek was easy and appreciative to work with and we worked together on logo versions, business cards, signage and some postcard flyers. 

The postcards would serve a dual purpose as mail-outs and flyers for handing out to potential clients. Derek provided a number of photos and a list of job types for RCG. After that, he gave me free rein to move forward with the design. I blue-tinted the photos with the same blue of the logo and incorporated the gray fade from the business card to make it more cohesive. It only took a couple of layouts to get him exactly what he was looking for.

I hope to work on more marketing products for Derek and his company and can see the potential for a long-lasting relationship – because my guess is that this company will thrive in the Charleston, SC market as Charleston and the surrounding areas continue to grow. 

To read more about Robbins Construction Group, visit the website: RobbinsConstructionGroup.com

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 Steven Johnson, CPA asked me to come to his office to talk about his new venture here in Mt. Pleasant – 

I like using design as a way of solving a problem for others. Local CPA, Steven Johnson, would be opening his own firm and moving in December and called me for some assistance. He needed new business cards and letterhead quickly. He and his staff had some ideas, so we got started right away. The logo design always comes first and leads the way for the collateral design work – style, colors and visual representation of a company’s brand.

Steven had been with a firm, for a time, who used green as their main color – and he wasn’t sure if he wanted to move away from it, so I started with a selection of blues, brown shades and a few green colors in my first set of drafts. Being a long time Lowcountry resident and beach lover, I could tell after talking with him that those were the colors he leaned towards. As we worked through layouts and combinations, he continually gravitated towards a green color, which became the final single color used for his company’s branding. It’s so important for clients to see color choices when they are undecided because they often can’t visualize it for themselves. I’m not a ‘numbers’ person, and can’t relate to that talent – and I’ve learned from experience it’s best get a visual on paper for those kinds of brains!

Once the logo was confirmed, we moved on to the business cards and letterhead, which I worked on simultaneously. I don’t always do that, but in this particular case, one of his staff had provided rough drawings for those layouts and they would all be very similar in style.  A job like this may look incredibly simple, but element sizing and positioning can take a lot of back and forth before all the tweaks are worked out. I always provide files for printing and for use online, which also takes some time to prepare. Bottom line – I was able to get Steven what he needed before his move and he seemed very pleased with the final results.

I love designing and I love the diversity of my job, but one other thing I really enjoy about logo design, in particular, is knowing that you are designing something for long term use (hopefully!). A logo will often be a company’s representation for years and it’s a gratifying feeling to know I’ve created a branding image that will often be used on everything from websites, marketing materials, signs and even tees.

Are you local in Mt. Pleasant or Charleston and in need of some CPA services? (unfortunately the logo is not being used on the website – yet!):

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Crescent Home Services contacted me about a logo/branding package …

When the owner of Crescent Home Services contacted me about a logo/branding package, he already had a pretty clear idea of what he wanted. Clients choose to share their ideas with me in a number of different ways. They may send me links to logos they like, send me ideas describing what they want or as this client did – he texted me a photo of a rough sketch he drew (and yes, I have gotten sketches done on a bar napkin). This Charleston, SC based business needed to appeal to locals and with the SC flag he hoped to achieve that. I can’t take any credit for the SC flag and crescent of course, but for this logo – the flag imagery was combined with a simple house structure and bold font to give the client what he wanted. I gave him several font and house shape selections and he decided on this combo. Clean, simple and hopefully eye-catching for his clientele. The branding package was created in Adobe Illustrator, and he ordered business cards and letterhead. If you live in the Charleston area and need some skilled carpentry, this could be your guy!

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